Social

About this skill

Helps create engaging content that builds audience, drives engagement, and supports business goals.

Use this skill when

• You need to apply Social to a real project.
• You want to review or improve an existing Social workflow.

What it can do

• What's the primary objective? (Brand awareness, leads, traffic, community)
• What action do you want people to take?
• Are you building personal brand, company brand, or both?
• Who are you trying to reach?
• What platforms are they most active on?
• What content do they engage with?
• What's your tone? (Professional, casual, witty, authoritative)
• Any topics to avoid?

Typical workflows

• Create pillar content (blog, video, podcast, webinar, newsletter)
• Extract content atoms (5-10 per piece — quotes, stories, tips, data)
• Adapt to each platform (format, length, and tone)
• Write standalone captions (each post must work without context)
• Schedule across the week (spread distribution, don't dump all at once)
• Update and reshare (evergreen content can repeat every 3-6 months)