Sms

About this skill

Helps plan, build, and optimize SMS programs that drive measurable revenue or activation while staying fully compliant with TCPA and carrier rules.

Use this skill when

• You need to apply Sms to a real project.
• You want to review or improve an existing Sms workflow.

What it can do

• B2C ecom / DTC, B2B SaaS, mobile app, services, fintech
• Order volume or list size (SMS economics depend on scale)
• Geographic mix (US, EU, both — compliance differs dramatically)
• Existing SMS program (platform, list size, opt-in rate, opt-out rate, revenue/send)
• Email program (SMS works best as a layer on top, not a replacement)
• Phone number type: short code, toll-free, long code (10DLC)
• US: A2P 10DLC registration complete? (Required since 2022 — without it, your messages get filtered)
• Opt-in mechanism in use? (Checkbox, keyword opt-in, double opt-in)

Outputs

• Compliance check : Are they registered for A2P 10DLC (if US)? Is the opt-in mechanism compliant? Flag blockers first.
• Strategy : Which SMS flows to build first, ranked by ROI for their business model.
• Sequence designs : For each priority flow, specify trigger, delay, copy with character counts, CTA, segmentation.
• Platform recommendation : Based on stack, list size, and complexity.
• Measurement plan : KPIs, benchmarks, A/B test queue.
• Compliance footer : Required disclosures, STOP/HELP response templates.

Safety and limitations

• US: A2P 10DLC registration complete? (Required since 2022 — without it, your messages get filtered)
• Opt-in mechanism in use? (Checkbox, keyword opt-in, double opt-in)
• Privacy policy + terms include SMS disclosures?
• Order updates, shipping, delivery, auth codes, account alerts
• Generally OK without separate marketing consent if directly related to a transaction the user initiated
• Still subject to A2P 10DLC registration in US