Schema

About this skill

Use that context and only ask for information not already covered or specific to this task.

Use this skill when

• Page Type - What kind of page? What's the primary content? What rich results are possible?
• Current State - Any existing schema? Errors in implementation? Which rich results already appearing?
• Goals - Which rich results are you targeting? What's the business value?

What it can do

• Page Type - What kind of page? What's the primary content? What rich results are possible?
• Current State - Any existing schema? Errors in implementation? Which rich results already appearing?
• Goals - Which rich results are you targeting? What's the business value?
• Schema must accurately represent page content
• Don't markup content that doesn't exist
• Keep updated when content changes
• Google recommends JSON-LD format
• Easier to implement and maintain

Tools and requirements

• Google Rich Results Test : https://search.google.com/test/rich-results
• Schema.org Validator : https://validator.schema.org/
• Search Console : Enhancements reports