Public Relations

About this skill

Helps the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch.

Use this skill when

• You need to apply Public Relations to a real project.
• You want to review or improve an existing Public Relations workflow.

What it can do

• Earned media doesn't drive direct conversions. A TechCrunch hit will not give you 1,000 paying customers. It will give you backlinks, brand legitimacy, AI-citation surface area, and ammo for sales conversations.
• Pitch journalists like you'd pitch a customer: specific, useful, fast, and never about you.
• The story is not your product. The story is the trend, the data, the conflict, or the human. Your product is the evidence.
• Speed beats polish on reactive PR. A B+ pitch in the first hour of a story beats an A+ pitch on day three.
• You have a real story — proprietary data, a strong opinion, a milestone, a customer with a sharp before/after, or a fresh angle on a trending topic
• You have founder/exec time — journalists want quotes from people with skin in the game, not from a PR rep
• You have a destination — a press page, blog post, or product launch that converts attention into something useful
• Pre-launch with no story beyond "we exist"