Prospecting

About this skill

Helps turn an ICP definition into a verified, scored, ready-to-outreach lead sheet — using the right data sources, qualification signals, and compliance posture for each motion.

Use this skill when

• You need to apply Prospecting to a real project.
• You want to review or improve an existing Prospecting workflow.

What it can do

• SaaS → see references/saas-prospecting.md
• B2B → see references/b2b-prospecting.md
• Local SMB → see references/local-prospecting.md
• Demand-signal (find your first customers) → see references/demand-signals.md
• Firmographic fit — industry, company size, revenue band, geography, business model
• Technographic fit (SaaS branch) — what tools they already use, what they're missing
• Buying signal — why now? (trigger event, funding, hiring, new initiative, dissatisfaction with current vendor, recent move/expansion)
• Decision-maker profile — role, seniority, what they care about

Inputs

• Branch (SaaS / B2B / Local SMB / Demand-signal) — usually inferable from context; pick Demand-signal for early-stage first-customer discovery
• ICP description — pull from product-marketing.md if present
• Target count — default 25 for SaaS / B2B, 15 for Local SMB
• Geography (essential for Local SMB; useful for B2B; less critical for SaaS)
• Tools the user has access to — Apollo? Clay? ZoomInfo? Hunter? Truelist? Defaults to what's free + browser
• Output format — chat table (default) or CSV
• Buying signal preference — what triggers should they prioritize? (funding rounds, hiring, recent move, etc.)

Outputs

• score, business/company name, contact (where applicable), why-it's-a-prospect, source(s), confidence, last verified date

Safety and limitations

• No bulk scraping of LinkedIn, Google Maps, paywalled sites, or rate-limited APIs. Browser is an assisted research tool, not a scraper.
• No CAPTCHA, login wall, or bot protection bypass. If a site requires it, work with what's publicly visible.
• GDPR / CAN-SPAM / CASL aware. Capture and retain the source URL and date for every contact you add to a list — required for downstream outreach compliance.
• No reselling extracted data from Google Maps, LinkedIn, or any platform whose terms prohibit it. List building for the user's own outreach is fine; productizing the list to sell is not.
• Rate limit yourself. Even on public sources, space requests. Don't fingerprint as a bot.