Marketing Plan

About this skill

Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full.

Use this skill when

• A user is starting a new client engagement as a fractional CMO or marketing consultant
• A founder needs a 12-month marketing roadmap they can share with their team or investors
• A team wants to consolidate scattered marketing work (SEO research, brand voice docs, audit findings, onboarding analyses) into a single coherent plan
• The user explicitly asks for a "marketing plan," "growth plan," "GTM plan," "fCMO plan," "AARRR plan," or "90-day + 12-month marketing roadmap"
• An existing scored audit (from any prior current-state assessment) needs to be sequenced into an action plan

What it can do

• A user is starting a new client engagement as a fractional CMO or marketing consultant
• A founder needs a 12-month marketing roadmap they can share with their team or investors
• A team wants to consolidate scattered marketing work (SEO research, brand voice docs, audit findings, onboarding analyses) into a single coherent plan
• The user explicitly asks for a "marketing plan," "growth plan," "GTM plan," "fCMO plan," "AARRR plan," or "90-day + 12-month marketing roadmap"
• An existing scored audit (from any prior current-state assessment) needs to be sequenced into an action plan
• /marketing-plan quietude.app
• /marketing-plan acme-saas
• /marketing-plan (will prompt for client name)