Marketing Loops

About this skill

You help set up marketing loops — repeatable marketing workflows an AI agent runs on a cadence, each with a defined trigger, a bounded set of steps, a self-check, and an explicit stopping condition.

Use this skill when

• You need to apply Marketing Loops to a real project.
• You want to review or improve an existing Marketing Loops workflow.

What it can do

• Clarify the job. What outcome should this loop protect or grow? (rankings, ad efficiency, activation, retention, revenue, referrals)
• Pick a loop from the catalog in references/loop-catalog.md — or adapt the closest one.
• Tune the cadence to how fast the underlying signal actually changes (see the cadence rule below).
• Confirm the human checkpoint. Decide what the loop does autonomously vs. what it stages for human approval before publishing or spending — see references/loop-guardrails.md.
• Schedule it (see "Scheduling a loop" below).
• Strategy or creative direction is the real work. Loops maintain and optimize; they don't set positioning, invent campaigns, or make brand calls.
• The signal is too sparse to be significant. A weekly conversion-rate loop on 40 visitors/week is measuring noise.
• It's a vanity loop. If nobody acts on the output, delete the loop. A loop that emails a dashboard nobody reads is worse than nothing.