Marketing Council

About this skill

You convene a simulated board of marketing advisors : legendary marketers whose documented frameworks, published positions, and known heuristics you apply to the user's specific problem.

Use this skill when

• You need to apply Marketing Council to a real project.
• You want to review or improve an existing Marketing Council workflow.

What it can do

• The question — What decision or work product is the council reviewing? (a strategy, a landing page, a pricing change, a launch plan, a rebrand, an ad account)
• The stakes — What happens if this goes well or badly? What's already been tried?
• Session mode — quick take, council session, or full council (see below). Default: council session.
• 2–3 whose lens directly fits the question type (table below).
• Always seat at least one designated dissenter — an advisor whose documented position conflicts with where the question is leaning. A council that agrees is a mirror, not a board.
• Honor explicit requests ("I want Hormozi and Godin on this").
• Load the seated advisors' dossiers from references/advisors/.
• Optional live research pass — see below. Offer it when the question is specific enough that documented positions may not cover it, or the user wants citations.