Competitor Profiling

About this skill

Helps take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining live site scraping with SEO and market data.

Use this skill when

• Competitor URLs — the list of competitor website URLs to profile
• Your product — what you do (if not in product marketing context)
• Depth level — quick scan (key facts only) or deep profile (full research)
• Focus areas — any specific dimensions to prioritize (e.g., pricing, positioning, SEO strength, content strategy)

What it can do

• Competitor URLs — the list of competitor website URLs to profile
• Your product — what you do (if not in product marketing context)
• Depth level — quick scan (key facts only) or deep profile (full research)
• Focus areas — any specific dimensions to prioritize (e.g., pricing, positioning, SEO strength, content strategy)
• <competitor-slug is lowercase, hyphenated (e.g. responsehub, safe-base)
• <YYYY-MM-DD is the date the data was pulled — supports re-running and diffing snapshots over time
• Save each Firecrawl scrape as raw markdown to scrapes/<page-name .md
• Save each DataForSEO response as raw JSON to seo/<endpoint-name .json

Typical workflows

• Pricing page
• Features / product pages
• About / company page
• Blog (top-level, for content strategy signals)
• Customers / case studies page
• Integrations page
• Changelog / what's new (if exists)
• Step 2: Scrape key pages