Community Marketing

About this skill

Helps the user design, launch, and grow a community that creates genuine value for members while driving measurable business outcomes.

Use this skill when

• You need to apply Community Marketing to a real project.
• You want to review or improve an existing Community Marketing workflow.

What it can do

• What is the product or brand? — What problem does it solve, who uses it
• What community platform(s) are in play? — Discord, Slack, Circle, Reddit, Facebook Groups, forum, etc.
• What stage is the community at? — Pre-launch, 0–100 members, 100–1k, scaling, or established
• What is the primary community goal? — Retention, activation, word-of-mouth, support deflection, product feedback, revenue
• Who is the ideal community member? — Role, motivation, what they hope to get from joining
• Indie hackers (identity: bootstrapped founders)
• r/homelab (identity: tinkerers who self-host)
• Figma community (identity: designers who care about craft)

Outputs

• Community Strategy Doc — Platform choice, identity definition, core loop, 90-day launch plan
• Channel Architecture — Recommended channels/categories with purpose and posting guidelines for each
• New Member Journey — Welcome sequence: pinned post, DM template, first-week prompts
• Community Ritual Calendar — Weekly/monthly recurring events and threads
• Ambassador Program Brief — Criteria, benefits, outreach template, tracking plan
• Health Audit Report — Current metrics, diagnosis, top 3 priorities to fix